Sandy Lane is a luxury five star beach-front resort situated in Barbados. It is very exclusive, frequented by royalty and celebrities, and renowned for its warmth and friendliness.

While the hotel enjoys 100% year-round occupancy, it's materials didn't reflect the experience its guests enjoy. They wanted to refresh their communications, while they were undergoing a renovation of their interiors, and launch them all together.

This project was undertaken whilst working as a senior designer at Inaria. As part of a small team together we elevated all their printed marketing, guest and spa collateral. We implemented a new colour palette, introduced specialist papers, and took a more sophisticated approach to typography, developed a new photography style and launched a refreshed logo, crest and monogram. Everything was made to look more beautiful and more premium.

My specific role was as a design lead for the Inaria team, working on the brand expression, guidelines, typography, paper selection and colour.

Brand identity development
Brand guidelines
Design for print