I work with founders and leadership teams to build brands that communicate clearly, feel credible and scale consistently across the real world. Many of my clients are navigating moments of transition – launch, growth, repositioning or expansion – when brand clarity and execution discipline become critical.
I’m Jenny Spratt, a brand and digital design partner specialising in visual identity and rollout across print and digital touchpoints for specialist sectors.
“Unlike traditional designers, I don’t stop at identity, I take brands through digital execution and rollout – without the layers or overhead of an agency.”
— Jenny Spratt, Brand & Digital Design Partner
Approach
Identity is only valuable when it works in practice. I focus on helping organisations establish systems, assets and communication tools that support ongoing growth, collaboration and adoption. This includes identity, digital execution and rollout, often working alongside strategy partners or internal teams to ensure the brand functions across all real-world touchpoints.
I work best with organisations that value clarity, collaboration and ongoing stewardship of their brand, especially during moments of transition.
Sectors & audiences
I partner with organisations across wealth and private client services, finance and investment, specialist legal services, insurance and risk, engineering, technology, hospitality and recruitment – sectors where audiences expect clarity, credibility and well-designed communication systems.
— CLIENT TESTIMONIAL —
“We have found Jenny’s work to be of the highest quality and she is always unfailingly professional, accommodating and reliable.”
Alex Welsh, Chief Executive, London Playing Fields Foundation
Experience
For over two decades I’ve worked with businesses across Europe, the Middle East, Asia and the Americas, supporting both new ventures and established brands. My work spans identity development, digital rollout and long-term brand stewardship, often collaborating with strategy partners and senior stakeholders.
Before establishing my studio in 2014, I spent fourteen years in London design agencies working across sectors and disciplines. I hold a First-Class BA (Hons) in Graphic Design from Falmouth University.
— CLIENT TESTIMONIAL —
“She has worked with us on a number of exciting creative projects over recent years. I can’t recommend her highly enough.”
John Slater, Director, Naked Ideas
For new project enquiries or to request a proposal, please get in touch.