A woman with short, light-coloured hair and glasses, looking at a Mac in a design studio with bookshelves and reading materials in the background.

I work with founders and leadership teams to build brands that operate coherently in the real world: clear identity, scalable systems, and consistent delivery across print, web, and learning environments.

Many of my clients are navigating moments of transition – launch, growth, repositioning, or expansion – when brand clarity and execution discipline become critical.

I’m Jenny Spratt, a brand and digital design partner specialising in visual identity, digital and brand rollout across specialist sectors.

“Unlike traditional designers, I don’t stop at visuals. I deliver identity, digital execution, and full rollout – without the layers or overhead of an agency.”

— Jenny Spratt, Brand & Digital Design Partner

Collection of business branding materials for Simpson Booth, including business cards, brochures, banners, presentation folders, and a social media advertisement.

Approach

My approach bridges strategy and execution. I design the brand, build the system that supports it, and implement rollout across touchpoints and teams. This reduces ambiguity, accelerates adoption, and prevents brand drift as organisations scale.

Close-up of a black textured surface with embossed text that reads, 'Built on trust, protecting your wealth.'

Sectors & audiences

I partner with organisations in wealth and private client services, finance, specialist legal services, insurance, engineering, technology, hospitality, and recruitment. These are sectors where audiences expect clarity, credibility, and well-designed communication systems.

I work best with organisations who value clarity, collaboration, and long-term brand stewardship.

— CLIENT TESTIMONIAL —

“We have found Jenny’s work to be of the highest quality and she is always unfailingly professional, accommodating and reliable.”

Alex Welsh, Chief Executive, London Playing Fields Foundation

Open sketchbook displaying logo and design wireframes for Rockhurst, a performance vehicle dealership, alongside a smartphone showing the Instagram profile for Rockhurst Cars.

Experience

For over two decades I’ve worked with wealth managers, private client firms, financial organisations, legal specialists, engineering companies, technology platforms and recruiters across both print and digital.

Before establishing my studio in 2014, I spent fourteen years in London design agencies working across sectors and disciplines. I hold a First-Class BA (Hons) in Graphic Design from Falmouth University.

— CLIENT TESTIMONIAL —

“She has worked with us on a number of exciting creative projects over recent years. I can’t recommend her highly enough.”

John Slater, Director, Naked Ideas

For new project enquiries or to request a proposal, please get in touch.

Contact me