Branding a supercar dealership where precision engineering meets understated trust.

 
 
 
 
 

Client:
Rockhurst

Sector:
Automotive

What I designed:
• Logo design
• Visual identity
• Illustration
• Brand guidelines
• Brand expression
• Printed communications
• Social media assets
• Signage
• Interior Graphics

About the project

Context

Rockhurst curates a highly selective range of rare and bespoke performance vehicles, with an emphasis on technical excellence and driver experience.

In a market that often favours flash over substance, Rockhurst offers something different: a calm, courteous, and knowledgeable approach for discerning clients who value service, specification, and long-term relationships.

Challenge

To create a brand identity that communicates trust, technical expertise and professionalism—without leaning too heavily into traditional luxury cues. The brand needed to feel confident, precise and quietly premium.

Approach

Partnering with a strategic branding consultant, we began by immersing ourselves in the world of high-performance automotive retail. Together, we developed the name, brand platform, messaging and full visual identity—from monogram to showroom.

Design elements were built around a clean, angled ‘RH’ monogram symbolising motion and performance. A grounded serif typeface and a masculine colour palette—deep green, copper, and a sharp lime accent—conveyed authority with energy. Custom road imagery and graphic illustrations extended the brand language across showroom materials.

Impact

The new identity positions Rockhurst as a trusted, high-end dealership with a clear point of view. It has resonated strongly with their audience and helped establish a credible brand presence in a competitive market.

 

Client perspective

“Completing the task ahead of a clearly established timetable & budget, we’ve received the utmost attention to detail with eagerness & professionalism – accommodating us even at odd hours of the day. Working closely together towards the final result, has provided the team at Rockhurst with insight into different dimensions & a thorough understanding of the brand.

Thank you Jenny & the team!”

— Vartan S, Founder of Rockhurst

 
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Astraea Group