Douglas & Gordon Asset Management

Innovative print and bold design helped this London asset management firm express credibility and flair.

About the project

Client:
Douglas & Gordon:
Asset Management

Client type:
Financial Services

Scope:
Identity & Systems
Print & Publications

• Context

  Douglas & Gordon are a well-established London property agency with a long-standing reputation for pushing the boundaries of what property marketing can look like. D&G Asset Management was launched as a sister venture — building on the agency’s strong reputation to offer property asset management services to a wider client base.

• Challenge

  To design a visual identity and a standout suite of print materials that matched their brand personality while retaining a sense of professionalism. The goal was to deliver collateral that reflected both credibility and creative edge.

• Approach

  As part of a small team at design agency Ideas Factory, I designed the Douglas & Gordon Asset Management’s printed collateral, utilising spot varnish and metallic Pantones with transparencies to convey professionalism with flair.
  
  I also designed the ‘15 reasons why’ brochure for D&G featuring trimmed short pages and custom screen printing—a tactile, memorable format that matched the agency’s bold messaging.

• Impact

  The print treatments helped Douglas & Gordon stand out from more traditional competitors, visually reinforcing their innovative spirit. The materials struck the right balance of credibility and creativity—making a strong impression with clients and stakeholders.