London Wall
Creating instant credibility in a sector where trust takes years to earn.
Previously
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About the project
Client:
London Wall
Client type:
Family Office
Scope:
Identity & Systems
Brand Website
Print & Publications
Events & Environments
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London Wall is an independent multi-family office serving high-net-worth individuals globally. They offer a trusted, long-term approach to protecting and managing wealth, with a strong personal connection to their clients.
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To evolve the brand from its start-up roots and establish a more credible, prestigious identity—one that would resonate with HNW clients, partners, and intermediaries from a variety of cultural backgrounds.
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In collaboration with a brand consultant, I led the design of a refreshed visual identity. We began with competitive research and audience mapping, before crafting the brand proposition: ‘Built on trust, protecting your wealth.’ The logo was redrawn for greater elegance and refinement. We introduced a distinctive London-centric image style, featuring an aqua highlight within each photograph—symbolising presence and protection. A custom wall-inspired pattern echoed the brand name and reinforced the core idea, while premium print finishes elevated the final execution.
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The new brand identity supported London Wall’s growth beyond the start-up phase, helping them engage new clients and partners with greater confidence. It reflects both the credibility and personal approach that define their offer.