Showrun
Setting creativity free for unscripted content makers.
Video produced Shaughn McGurk
About the project
Client:
Showrun
Client type:
Founder-led company
Scope:
Identity & Systems
Print & Publications
Events & Environments
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Showrun is the ultimate workflow solution for unscripted video production — a single app built by industry professionals to consolidate admin, collaboration, and errors into one streamlined experience. It’s designed for small, agile production teams who need flexibility, real-time sync, and freedom from bureaucracy.
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Unscripted creators faced chaotic workflows: juggling multiple apps, manual updates, and missed cues — all of which hamper storytelling. The brand needed to communicate “storytelling made simple” while projecting trust, creative liberation, and ease-of-use across every touchpoint.
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I designed a full brand identity and visual system that captures Showrun’s ethos of setting creativity free. The identity balances a zen-like calm with simplicity — echoing the brand’s personality and values. The logo combines the letter ‘S’ with a bird icon to express creative liberation. Typography and colour choices were intentionally serene, while the visual language flexes from digital-through to print. Messaging was also shaped to convey both head (workflow tech) and heart (creative freedom), aligned to the brand platform’s core expressions.
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The resulting brand positions Showrun as a credible, engaging player in the content production space. It provides a flexible visual and verbal toolkit that can scale with the business — from pitch decks to marketing comms. The identity empowers Showrun to speak to its varied audiences with clarity and optimism — helping attract users, partners and talent as it grows.