Simpson Booth
Helping an innovative recruitment firm move from successful start-up to sector specialist.
Previously
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About the project
Client:
Simpson Booth
Client type:
Talent & Recruitment
Scope:
Identity & Systems
Brand Websites
Print & Publications
Events & Environments
Infographics
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Simpson Booth is a recruitment and HR outsourcing company that started with a focus on the energy sector. They approached us after two years in business to reposition their brand for growth and raise visibility among their target clients.
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To move Simpson Booth from promising start-up to a trusted specialist with credibility and cut-through in the energy sector—and to prepare the brand for future expansion into new markets and service areas.
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Working with a brand consultant, we developed the positioning ‘Simply better people solutions’ to reflect their straightforward, effective offer. I created a zen-like brand identity centred on calm and simplicity – using circular forms, images of still seas and a distinctive emerald palette. A custom set of graphics and infographics expanded the system across service lines. The identity later extended into a sister brand, Berkeley Booth.
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The rebrand raised Simpson Booth’s profile and helped secure a stronger foothold in energy recruitment. As they grew, the visual system scaled—supporting new services and enabling cross-selling through brand alignment with sister brand Berkeley Booth.
Client perspective
“Jenny helped to rebrand our company two years after we started trading, and has continued to work closely with us as our business has grown and evolved. She has made a significant difference to our business and has given us a truly distinctive style that has stood the test of time – helping us to really stand out within our market. Jenny’s services are also very useful for our ongoing brand communications needs. She is always responsive, professional, and her work is of a very high standard.”