Voucher Codes
Bringing trust, personality and joy to the UK’s most trusted discount site.
About the project
Client:
VoucherCodes
Client type:
Consumer Tech Platform
Scope:
Identity & Systems
Illustration
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VoucherCodes is the UK’s most trusted voucher site, helping millions save money with hand-checked discount codes. Despite their leadership in the space, the brand was struggling to stand out in a category that felt crowded, impersonal and purely transactional.
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Although VoucherCodes had a strong internal culture and customer-first values, their brand didn’t reflect this externally. They needed a bold, differentiating visual identity and tone of voice that would bring their human side to life and convey trust, warmth and simplicity in a noisy market.
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VoucherCodes was a client of the design studio Naked Ideas. During my part-time role as Head of Brand at the studio, I was responsible for the visual identity design, working in response to their brand strategy and positioning work. The identity features a hand-drawn tick-and-heart logo, joyful illustration and a retro graphic system brought to life in a bold yellow palette.
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The new identity confidently sets VoucherCodes apart, making their people-first ethos visible and tangible across every brand touchpoint. The design is both distinctive and deeply aligned with their mission: making it easy—and joyful—for people to save money.
What it was like working together
“Jenny has worked with Naked Ideas on a number of exciting creative projects over recent years. She’s extremely creative and her work is truly standout. I can’t recommend her highly enough. She’s a great person to have around the office too!!”