Brit Insurance
A brave new brand to signal a new era.
Brit is a global specialty insurer, with a major presence in Lloyd’s of London and a significant US and international reach. After a challenging year involving internal reorganisation and redundancies, staff morale was low. The company wanted a fresh start, with a new brand that was to be a game changer in the sector.
The solution was found in colour and illustration. Using a Blur cover as inspiration, I created & refined an illustrative approach and Brit then commissioned 14 illustrations to represent each area they specialise in.
Our brand idea was to focus on their meticulous attention to detail, with a ‘spot the difference’ idea. Visually we grouped our illustrations into multiples of 9 – and one was the odd one out. The blue underline in the logo became a useful graphic device, and a metaphor for underwriting.
This project was undertaken when I was working as Senior Designer at October Sun (part of Beyond Communications). My role in this project was design, art direction, creative direction and illustration.