London Wall
Designing a brand with prestige, credibility and energy, to stand out in an environment of tradition.
London Wall is an independent multi-family office serving high-net-worth clients from around the world.
Together with a brand consultant, we started working with London Wall when they were moving from start-up phase, refreshing their brand to support their future business expansion.
We began by undertaking research into their competitive environment, and mapping their audiences. We established their brand proposition ‘Built on trust, protecting your wealth’ and developed a supporting visual and verbal identity that reflected both the heritage and credibility of their offer, as well as their personal approach. The brand needed to help them engage not only current and potential clients, but also professional partners and intermediaries from a range of geographic and cultural backgrounds.
The design solution was to redraw and refine their logo in a more elegant way. A distinctive image style was created to position LW as a London centric company, ever present and protecting their clients wealth – illustrated via a distinctive aqua accent colour used as a pick-out within every image. A beautiful wall inspired pattern was designed to reflect their brand proposition and improved print finishing elevated the status of the final printed pieces.
We then worked with them to develop a range of printed and electronic products.