Brit Insurance
A brave new brand to signal a new era.
Visual identity
Brand expression
Illustration
Brand guidelines
Design for Print
Communications
Brit is a global specialty insurer, with a major presence in Lloyd’s of London and a significant US and international reach. After a challenging year involving internal reorganisation and redundancies, staff morale was low. The company wanted a fresh start, with a new brand that was to be a game changer in the sector.
The solution was found in colour and illustration. Using a Blur cover as inspiration, I created & refined an illustrative approach and Brit then commissioned 14 illustrations to represent each area they specialise in.
Our brand idea was to focus on their meticulous attention to detail, with a ‘spot the difference’ idea. Visually we grouped our illustrations into multiples of 9 – and one was the odd one out. The blue underline in the logo became a useful graphic device, and a metaphor for underwriting.
This project was undertaken when I was working as Senior Designer at October Sun (part of Beyond Communications). My role in this project was design, art direction, creative direction and illustration.
What my previous employer says
“Jenny can take an idea and make it better; she can turn a brief into something startling, has a lovely aesthetic and is bright and articulate. Technically Jenny is brilliant and so can work from idea to implementation through to the most complex art work. She is the complete package and would be a huge asset to any organisation and I highly recommend her.”
— Viv Wilcock, Managing Director, October Sun