Astraea
Disrupting legal tradition with a brand that feels as sharp and assured as the minds behind it.
About the project
Client:
Astraea
Sector:
Specialist Legal Services
What I designed:
• Logo design
• Visual identity
• Illustration
• Brand guidelines
• Brand expression
• Printed communications
• Website design
• Social media assets
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Astraea Group was founded by James Ramsden KC to offer a modern, niche approach to legal services. Rather than operating like a traditional chambers, Astraea guides clients to the best service provider for their needs—while delivering commercial litigation and regulatory expertise at the highest level.
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To create a contemporary brand identity that expressed independence, focus, and credibility. The identity needed to reflect the group's client-centric model and support both launch and future growth.
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In collaboration with a brand consultant, we developed the name, brand platform, messaging, visual identity, and website. The brand icon, derived from the letter ‘A’, represents clarity and focus—its strands forming crosshairs that highlight detail in photography and guide layouts. A muted, elegant colour palette and minimal copper foiling give the identity a professional yet elegant feel. Print materials, social media assets, and a clean, confident website extended the brand across all touchpoints.
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The brand launched successfully with strong early engagement and positive feedback. It positions Astraea Group as a confident, modern alternative in the legal sector—ready to evolve with their clients' needs.
Client perspective
“We worked with Jenny to design our brand from scratch, as we were setting up a niche legal services brand. We needed an urgent response and an intelligent solution to convey the originality of the firm’s offer, and we feel we have the perfect solution. Working with Jenny and her network provided all the services of a larger agency but at a lower cost, which is ideal for a start-up business. We would not hesitate to recommend her to anyone.”