NeuroPro
Uniting breakthrough products under a brand as intelligent as the science behind them.
Previously
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About the project
Client:
NeuroPro
Sector:
Health, Tech
What I designed:
• Logo design
• Visual identity
• Brand expression
• Printed communications
• Website design
• Social media assets
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NeuroPro is a medical research, design and commercialisation company translating advances in digital and mobile technology into tools for next-generation brain science. They serve a diverse audience—from researchers and clinicians to commercial partners—across neuroscience and tech.
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To create an exciting, future-focused brand that unified the company’s identity and its suite of product brands. Their previous branding lacked consistency and failed to reflect their cutting-edge innovation.
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In collaboration with a brand consultant, we developed an endorsed brand architecture and unified identity system. Under the brand essence ‘Digital tools for next generation brain science’, we created a corporate logo inspired by neuron structures, and designed unique icons for each product brand, based on its specific function. Each product included its own colour, graphic language and imagery, grounded by a consistent typographic style and a shared pink accent—chosen to represent innovation against a more sober grey palette.
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The new brand enables NeuroPro to communicate its vision clearly, cohesively and confidently—allowing each product to stand out while reinforcing the parent brand’s credibility across audiences.
Client perspective
“We have partnered with Jenny on a number of exciting projects over 10 years, as diverse as the creation of new brands to repositioning efforts, website and asset design and supporting ongoing brand communication needs. She has earned our repeat business because of her demonstrated versatility and creativity as well as her understanding of and responsiveness to the unique needs across our portfolio from digital health to tech, new media and specialised engineering industries.”