Sandy Lane Hotel
Elevating the brand of this iconic Barbados resort – where luxury lives in every last detail.
About the project
Client:
Sandy Lane Hotel
Sector:
Luxury, Hospitality
What I designed:
• Visual identity
• Brand guidelines
• Brand expression
• Printed communications
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Sandy Lane is a renowned five-star beachfront resort in Barbados, celebrated for its elegance, discretion, and world-class service. A favourite of royalty and celebrities, it enjoys year-round occupancy and unmatched guest loyalty.
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To align their visual communications with the luxurious experience guests already expect—supporting the relaunch of the resort following a full interior renovation.
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While working as a senior designer at Inaria, I led design across brand expression, typography, materials and colour. Together, we refreshed their logo, crest and monogram, introduced a more refined palette and paper stock, and redefined their print and spa collateral—ensuring every touchpoint felt as elegant and premium as the resort itself.
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The elevated materials launched alongside the renovated hotel, setting a new bar for guest experience. The refreshed identity reflects the sophistication, warmth, and quiet confidence that define Sandy Lane—before guests ever arrive at the door.