Scott Dunn
Designing a cohesive, premium suite of brochures to reflect bespoke luxury travel experiences.
About the project
Client:
Scott Dunn
Sector:
Luxury, Hospitality
What I designed:
• Brand expression
• Printed communications
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Scott Dunn is a premium travel company creating tailor-made holidays and honeymoons to exceptional destinations worldwide. Voted Favourite Specialist Tour Operator by Condé Nast Traveller readers, their consultants focus on personalised service, in-depth local knowledge, and curated experiences.
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To elevate and unify the design of their marketing brochures, helping Scott Dunn convey the premium nature of their service and stand out in a competitive luxury travel market.
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Working at London design agency Ideas Factory, we redesigned the entire suite of sales brochures. Each cover featured custom photography showcasing artefacts from the featured region, printed in rich black on shimmering pearlescent stock. Inside, a consistent layout grid, bold typography, and inspirational photography created cohesion while allowing each location to retain its unique feel.
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The new brochure suite reflected Scott Dunn’s premium positioning and bespoke service. The cohesive design system elevated the brand’s perceived value, ensuring every client touchpoint expressed luxury and attention to detail.