Voucher Codes
Bringing trust, personality and joy to the UK’s most trusted discount site.
About the project
Client:
VoucherCodes
Sector:
Consumer, Tech
What I designed:
• Logo design
• Visual identity
• Illustration
• Brand guidelines
• Brand expression
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VoucherCodes is the UK’s most trusted voucher site, helping millions save money with hand-checked discount codes. Despite their leadership in the space, the brand was struggling to stand out in a category that felt crowded, impersonal and purely transactional.
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Although VoucherCodes had a strong internal culture and customer-first values, their brand didn’t reflect this externally. They needed a bold, differentiating visual identity and tone of voice that would bring their human side to life and convey trust, warmth and simplicity in a noisy market.
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While brand strategy was led by Naked Ideas, I created a lively and people-centred identity rooted in the new brand positioning: ‘People-powered savings’. The logo combines a tick and a heart in a hand-drawn doodle style, evoking care and trust. A retro-inspired graphic system, joyful illustrations and a vibrant yellow palette inject fun and energy.
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The new identity confidently sets VoucherCodes apart, making their people-first ethos visible and tangible across every brand touchpoint. The design is both distinctive and deeply aligned with their mission: making it easy—and joyful—for people to save money.
What it was like working together
“Jenny has worked with Naked Ideas on a number of exciting creative projects over recent years. She’s extremely creative and her work is truly standout. I can’t recommend her highly enough. She’s a great person to have around the office too!!”