Edenhurst
Making wealth feel personal again – with a brand that speaks as clearly as it thinks.
Previously
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About the project
Client:
Edenhurst
Client type:
Financial Services,
Wealth Management
Scope:
Identity & Systems
Brand Websites
Print & Publications
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Edenhurst Private Wealth is a London-based wealth management provider serving an international client base. What sets them apart is their commitment to personal relationships and going beyond traditional financial management.
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To move Edenhurst beyond its start-up roots and establish a credible, high-end brand that balances professionalism with a personal, human touch. Later, to evolve their digital presence to reflect a broader service offering and the launch of Edenhurst Capital in Dubai, while also navigating new financial regulations.
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In collaboration with a brand consultant, we developed a refined brand identity centred on the proposition 'Managing wealth, investing in relationships.' We introduced warmth and clarity through colour photography and tone of voice, and designed a website that felt both professional and personal. Clear navigation helped users explore the breadth of Edenhurst’s offer. Years later, we helped expand their digital platform to support their Dubai launch, streamline journeys, and meet new compliance requirements—migrating both sites to a managed CMS that allowed for self-editing and quick implementation of changes.
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The refreshed brand and new website resonated strongly with Edenhurst’s evolving client base. Their team can now maintain and adapt their site with ease—reflecting the company's growth while staying agile and accessible.