Fraud Sentinel
A confident new identity for a legal training brand helping businesses stay compliant and fraud-aware.
About the project
Client:
Fraud Sentinel
Client type:
Joint venture
(Astraea Group + partners)
Scope:
Identity & Systems
Brand Website
Digital Communications
Print & Publications
Events & Environments
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Fraud Sentinel is a new compliance training company, created to help large organisations navigate and respond to the evolving fraud prevention landscape. With the new Failure to Prevent Fraud (FtPF) offence now in force, companies need to show they are actively building a counter-fraud culture – and Fraud Sentinel provides the expertise and tools to do just that.
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The brand needed to be authoritative and professional, yet also fresh, engaging and memorable – a departure from dry, generic training providers. It needed to communicate vigilance and protection, feel at home in both legal and corporate contexts, and differentiate itself in a fast-changing regulatory space. The identity also had to flex across digital training materials, a responsive website and print collateral.
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The logo centres on an owl – the classic symbol of watchfulness – with its wings forming a protective shield. This visual metaphor communicates intelligence, alertness and defence in a single, distinctive mark. A refined colour palette and confident typography lend clarity and credibility, while the brand’s photographic style adds contrast and professionalism. I delivered a complete identity system, applied to the website, training assets and print materials.
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The result is a clear, composed and flexible brand that reflects the values of vigilance and protection. It confidently supports Fraud Sentinel’s mission to raise awareness, deliver expert training and help businesses build a culture of compliance, standing out in a space where credibility and clarity are everything.
Client perspective
“Working with Jenny is a pleasure – the work is of the highest creative quality, with no-fuss and efficient project management to match. Highly recommended!”