Sandy Lane Hotel

Capturing the luxury and warmth of Sandy Lane before you step foot into the resort.

Visual identity
Brand expression
Brand guidelines
Design for Print
Communications

Sandy Lane is a luxury five star beach-front resort situated in Barbados. It is very exclusive, frequented by royalty and celebrities, and renowned for its warmth and friendliness.

While the hotel enjoys 100% year-round occupancy, it's materials didn't reflect the experience its guests enjoy. They wanted to refresh their communications, while they were undergoing a renovation of their interiors, and launch them all together.

This project was undertaken whilst working as a senior designer at Inaria. As part of a small team together we elevated all their printed marketing, guest and spa collateral. We implemented a new colour palette, introduced specialist papers, and took a more sophisticated approach to typography, developed a new photography style and launched a refreshed logo, crest and monogram. Everything was made to look more beautiful and more premium.

My specific role was as a design lead for the Inaria team, working on the brand expression, guidelines, typography, paper selection and colour.