Screening Eagle website
A new website for a brand as ambitious as its mission to protect the built world.
About the project
Client:
Screening Eagle
Sector:
Construction, Tech
What I designed:
• Website design
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Screening Eagle is a pioneering company formed from the merger of a Swiss NDT market leader and a Singaporean robotics/software firm. Their mission is to protect the built world by using advanced sensors, software and data to extend the life and value of infrastructure globally.
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To create an interim website that clearly communicated the new brand’s vision, explained the merger, and supported early-stage partnership and corporate activity—while accommodating future scalability.
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In collaboration with a brand consultant, we defined a communication strategy that clarified the relationship between the legacy brands and the new entity. We designed a visually striking, future-focused site and built it in WordPress for speed and flexibility. The dark theme and minimalist aesthetic referenced contemporary tech design trends, drawing inspiration from leaders like Apple, to establish credibility and ambition from day one.
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The website successfully launched Screening Eagle into the market, enabling them to engage partners, clients and investors during a crucial transition phase. It created a clear, compelling foundation for the brand's future expansion.
Client perspective
“We have partnered with Jenny on a number of exciting projects over 10 years, as diverse as the creation of new brands to repositioning efforts, website and asset design and supporting ongoing brand communication needs. She has earned our repeat business because of her demonstrated versatility and creativity as well as her understanding of and responsiveness to the unique needs across our portfolio from digital health to tech, new media and specialised engineering industries.”